Quality today is more often than not has become a vague connotation of things which are basic yet seem to be out of reach, this especially holds true for the eastern part of the country. As in democracy where it is said that” we get the government we deserve”- as in the construction industry we get the home we deserve. The “we “here stands for the customer.
As in all industries today, markets are now customer driven which essentially means that quality is first conceptualized by the buyer and in search for that quality he begins his search for a developer who will fulfill the customer’s expectation in terms of the value a developer is able to offer in lieu of the money paid to him.
We at Anshul Homes have taken this initiative to try & change the perception of expectations and bring value to the customer by introducing products where the fundamental concept revolves around quality. Quality starts right from the time the land is identified for any of the projects, master planning, short listing of numerous consultants including the architect, structural consultant, sanitation consultant, soil & other ones- not necessarily in the same order.
It is important to understand that if the initial few weeks or months are not spent in detailing the minutest & smallest detail, the project is bound to suffer in some way or the other. Therefore the dialogue between the developer & the consultant becomes the foundation towards taking the first step in establishing quality. This dialogue many of you will understand is also the basis of sustaining quality through the projects during execution & final delivery. While this is happening, the internal stakeholders –which are the employees, also become a part of this journey and take pride in the whole process thereby creating a culture of quality within the organisation. It is this aspect which is most significant & crucial for the success of any organisation in its journey towards quality.
Be it the first meeting with a prospective customer, follow ups, site visits , closure , post sales , execution, raw material, contractors, everything becomes part of the quality value chain & this is something which starts reflecting in the employee- in essence this leads to quality becomes a habit for each employee.
Once quality becomes an intrinsic habit, process improvisation, adoption of good working practices in construction, sales become a very natural second and sustaining step to move on with this journey. Timely completion of projects is another aspect which can be linked to the overall concept of quality and through a complex maze of interdependent functions, the organisation works to deliver projects as planned and on time.
However timely deliveries is one of the weak links in the industry since it involves factors both within & outside the control of the developer. From multiple regulatory approvals at various desks & various agencies, the responsibility more often than not falls on the developer- even the most well intentioned developers get stuck at this stage.